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    Logo Designer – Rob Janoff (Apple Logo)

    2010 - 10.25

    The logo designer that I chose to highlight is Rob Janoff.  Rob Janoff is best known for designing the current Apple logo.  The first iteration was an apple with rainbow colors.  The rainbow was meant to humanize the company.  The bite out of the apple was done so that people didn’t mistaken it for a tomato.  It was also a nerdy play on words bite/byte.

    Designed by Rob Janoff

    The rainbow colors was changed to a monochrome icon because reportedly Steve Jobs wanted a more sophisticated look.

    Logo as of 1998

    Apple’s original logo was designed by Ronald Wayne and feature Newton and the apple tree.  Ronald Wayne was considered the third founder of Apple.  The original logo was soon replaced by Rob Janoff’s logo.

    The first Apple logo was designed in 1976 by Ronald Wayne

    Logo and Brand Design

    2010 - 10.18

    This week we had to design a logo/brand for ourselves.   I chose to use my computer repair business “Sanity Savers”.  I spent a lot of time deciding which typefaces to use.  For “Sanity Saver” I chose Franklin Gothic Std., with a No.2 Roman for font style.  The “PC & Mac Computer Repair” I chose Bank Gothic and Light for font style.  For the contact information I chose Thonburi.  I used a medical cross a universal symbol for help.

    The message I want to convey for my logo and brand is a sense of salvation.  When peoples computers misbehave, people begin to panic and become frustrated.  I want my logo and brand to give the sense that everything will be ok if they contact us.

    Here are the Front and Back of my business card.



    Typography and Expression

    2010 - 10.04

    First for this assignment we had to choose 6 different typefaces for my name.  The following is what I chose.

    Bank Gothic

    Copperplate Gothic

    Kozuka Gothic

    Snell Roundhand


    Trajan Pro


    All the typefaces together.

    For the second part of the assignment we had to create expressions for the words we used. Here are my examples.




    Break Dance